Use hourly pricing if…
The scope is unclear and the work is highly variable.
Pricing guide
Price freelance work in a way that protects margin without making every quote a panic attack
Freelance pricing gets easier when you stop asking “what will they pay?” and start asking what scope, risk, revision load, and delivery time actually cost you.
Use project pricing if…
The deliverable is clearer and you want better upside from efficiency.
Use retainer pricing if…
The client needs recurring access and ongoing value, not one-off execution.